Saturday 21 December 2013

Stella McCartney x Goop: New intel from Gwyneth Paltrow on what the power duo’s collab is all about



After a week of speculating what the highly anticipated collaboration between Stella McCartney and Gwyneth Paltrow could bring, WWD is putting our minds to rest with a sneak peek at the collection and an intimate interview between the BFFs.


The power duo—who met through celebrity personal trainer Tracy Anderson and spend their time hosting English garden parties in the Hamptons (nbd) and taking poolside Instagrams—we’re quick to point out that despite the collab seeming like a no-brainer, they wanted to make sure it was done right.


Considering how diverse Goop’s
offerings are, fans speculated that the Stella McCartney x Goop line
could be anything from athletic wear, to a vegan cookbook to a swimwear
line. But thanks to WWD, it has been confirmed that the capsule
collection will consist of classic clothing pieces that are in tune
with Gwyneth Paltrow’s style. As an actress known for her timeless style
on the red carpet, we can definitely expect beautiful minimalist pieces
featuring clean feminine lines.



“I wanted to make things that you’d leave to your daughter. My
audience loves an investment piece and nothing will last longer,”
Paltrow told WWD. “We could have done some brand-new trend
collection. For the first time, we wanted to work on something that was
very easy to understand.”



The limited collection will include everything a woman needs to feel
put together as well as comfortable in their day-to-day schedule,
including a classic black blazer, grey knit jumpsuit, jeans and wool
trousers. And an outfit is never complete without accessories: Goop will
also be introducing McCartney’s Beckett handbag in shades of black,
grey and white.



Stella McCartney x Goop prices will start at $795 and be available online as of September 13, 2014.

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